A lot of money is spent developing the appearance of your business with logos, brochures, advertising, van liverires. However, little thought is ever given to how your business sounds when people actually call in. After all the telephone is the gateway to your business.
It is a fact that 7 out of 10 business callers are put on hold?
What do your callers hear?
- A small business transferring 8 calls an hour will leave callers on hold for 200 hours per year
- 90% of callers will hang up after 40 seconds of silence & 34% will never call back. Imagine how many potential clients this loses you?
- The average business caller spends 40+ hours on hold each year
- Average hold & call transfer time is increasing each year. At present the average time spent on hold per call is 45 seconds
- 95% of marketing budgets are spent on gathering calls while only 5% are spent managing them
- 90% of callers preferred on-hold messaging to other options
- up to 20% of callers made a purchase after hearing an offer while on hold
Example of how on hold marketing can benefit you:
John Hamilton, of Barnes & Co., had been buying his copper wiring from the same company, Copwire, for nearly 15 years. Copwire had a new on hold marketing system installed & after John had been put on hold he learnt that Copwire actually made rubber tubing too, which he had been buying from another supplier for all of these years. So that one simple message allowed John to buy all of his requirements from one source & Copwire improved their sales. On hold marketing really does work.
To discuss what system would be best for you please call 01453 829251 or email sales@lister-communications.co.uk