Marketing On Hold

Bespoke marketing messages in CD and .wav format. 

It is a fact that 7 out of 10 business callers are put on hold. What are your callers listening to when they’re on hold? Silence, beeps, music, sales messages or a jingle?

A lot of money is spent on developing the appearance of your business with brochures, logos, van liveries, exhibitions and advertising. But little thought is given to how your business sounds.

Here are some interesting facts to consider:

  • A small business transferring 8 calls per hour will leave callers on hold for 200 hours per year

  • 90% of callers will hang up after 40 seconds of silence and 34% won’t bother to call back

  • The average business caller spends 40 + hours on hold each year

  • Average hold and call transfer time is increasing each year. At present the average time spent on hold per call is 45 seconds

  • 95% of marketing budgets are spent on gathering calls while only 5% are spent managing the calls

  • 90% of callers preferred on-hold messaging to other options

  • Up to 20% of callers made a purchase after hearing an offer while on hold

We can provide you with more than music on hold. We can provide marketing on hold where you can mix music with sales messages offering promotions to your callers and informing them of information.

  • Some of the UK’s top Voice Artists will give your company a ‘big brand’ professional image

  • Professional, creative scriptwriters will create your On Hold messages to ensure your programme delivers optimum impact; you will, of course retain creative control throughout the process

  • You chose the style of background music that best fits your business and your brand values

The Benefits:

  • You will cross-sell more products and services to callers

  • On-hold messaging will help you launch new products and services

  • Promote and drive traffic to your website while callers are on hold

  • While callers are listening to your company promotions you are losing fewer calls and potential customers

You can keep your customers bang up to date with your latest company product promotions by easily updating your messages.

For more information please call us on 01453 - 829200.