It’s not all bad!
RIM (Research In Motion) the company behind Blackberry has received quite a lot of negative press over the last week. RIM has sent us the information below to reassure it’s users that the company is moving forward and for all the negative reports there are a lot of positives to come in the future.
RIM continues to have a strong financial foundation, with more than $2.2 billion in cash and no debt.
We have 78 million subscribers in 175 countries and 56 million BBM users around the world. We have over 8 million active subscribers in the UK alone and the UK accounted for 10% of all BlackBerry sales in our last quarter
We’ve seen strong growth in places like Latin America, Asia and Africa, where the opportunity is huge and the market is just opening up.
We hold the number one smartphone position in many markets around the world, including South Africa, Nigeria, Indonesia, Colombia, Venezuela, Ecuador, Peru, Caribbean, Mexico and Central America. We’re also still #1 overall in Latin America.
There are a lot of people around the world who are cheering for us – we have 30 million “fans” following us, and liking us, across our global social media sites.
RIM is changing.
Strengthened executive team: recently appointed Frank Boulben as Chief Marketing Officer and Kristian Tear as Chief Operating Officer, formerly of LightSquared and Sony respectively.
CORE programme: implemented the CORE (cost optimisation and resource efficiency) programme which is targeted to drive $1 billion in savings by the end of fiscal 2013, based on our Q4 run rate.
RIM means business.
We count more than 90% of the Fortune 500 as customers, 95% of FTSE 100 companies as well as countless government agencies
We’re refocusing on the enterprise business to capitalize on our leading position in this segment. We are also focused on the consumer market which has been particularly strong for us thanks to our hugely successful entry-level Curve range.
BlackBerry is the most secure smartphone platform. That’s why our infrastructure is trusted by some of the most security-conscious organisations across the world, including the MoD and the DoD.
Reflecting our on-going strength and commitment to both the enterprise and consumer market, we have recently launched:
our latest BlackBerry 7 device, the Curve 9320, which is the direct successor to our hugely popular Curve 8520 and 9300 models.
Our new MDM Mobile Fusion solution which builds on our decade+ leadership in enterprise mobility to provide organisations with a single console to manage BlackBerry smartphones and tablets, as well as handsets running Android and iOS.
Our new BB10 platform which was showcased at our BlackBerry World event in May and has received a positive response from media. We remain on track to deliver this revolutionary new mobile computing platform in the latter half of this year.