What is the cloud?

Cloud computing or Cloud telephony are general terms for anything that involves delivering hosted services over the internet. It is a method of delivering computing, telecommunications and storage capacity as a service to a community of end-recipients. There are two types of cloud: public or private. Public clouds can be sold to anyone on the internet whereas a private cloud is a proprietary network or data centre that supplied service to just a few people/companies.

How it works

There are 2 pieces to a cloud; the front end and the back end. The front end is something that the end user sees and interacts with – such as a Smartphone and computer, and the back end are the parts that are stored in the cloud itself – such as servers, applications and databases.

Cloud Services

For example, when you compile a database, you would most likely save it normally, but you could also send it to the cloud as a back up. This data would then go elsewhere to their allotted amount of memory that’s bought from a host. It is cheaper to buy a cloud service from a host and pay for what you need rather than buy a full system yourself. This would involve maintenance costs, installation, the server or telephone system and not to mention these systems can occupy quite large area of space.

Why is it getting so popular?

Although the technology has been around for some time, more and more businesses and consumers are turning to ‘Cloud’ solutions. This is due to factors such as faster internet. This means technology is available to make cloud services viable (due to the fast speeds it needs be able to work); and equally as important – price.

As mentioned previously, this is one of the most important elements of cloud telephony and why it is so popular. You can run from just about anywhere and at any time without the need to install, upgrade, troubleshoot etc. It makes high efficiency incredibly cost effective (well… cheaper!).

Because it is ubiquitous, you can work outside the office, synchronising the ‘ad hoc’ work completed and when you return to the office you can be ready to go.

Why should you use it?

The reasons it is so popular stated before show exactly why you should invest, whether your a business or single consumer. Lister Communications offer the very latest in Cloud telephone system technology. These Cloud solutions can increase your productivity and efficiency, reduce costs and increase office space.
Call today 01453 829230.

Office 365

Here are a few examples of Cloud Telephony:

Cloud Telephony

Routing Inbound Phone Calls

If you want a phone number that your customers can call to automatically check on the status of an order using IVR phone menus, with an option to speak to a home-based agent using a virtual call center application, you can do that with Cloud Telephony.

Analyzing Call Tracking Data

If you want to view how many calls you receive from a newspaper ad, TV commercial or pay-per-click campaign, with the option to customize how you greet and route each caller, you can do that with Cloud Telephony.

Broadcasting Interactive Outbound Calls

If you want to automatically call customers to confirm the scheduled delivery time for an oven, bed or television, with an option to reschedule by speaking with a live agent, you can do that with Cloud Telephony.

Integrating With Databases

If you want to automatically call your customers at the completion of online transactions to thank them for their order, ask a few survey questions and post the results back to your CRM using a telephony API, you can do that with Cloud Telephony.

Although it can’t be a panacea for all organisational ills –

If your business is under the weather – turn to the cloud!


If you would like to know more about The Cloud please call today 01453 829230 or email us.

Cloud Based Telephone Services