Case Study – Lister Comms on tour with the All Blacks

General view of fireworks. 2016 Steinlager Series rugby union test match All Blacks v Wales at  Westpac Stadium, Wellington, New Zealand. Saturday 18 June 2016. ©Copyright Photo: Chris Symes /

Lister Comms on tour
with the
All Blacks


All Blacks Tours is a dedicated travel company, exclusively appointed by the New Zealand Rugby Union to manage official All Blacks supporters’ travel. They travel all over the world to international venues to make sure the needs of the travelling fans are met.


In preparation for the Rugby World Cup 2015, they chose Lister Unified Communications as their UK telecoms provider to provide mobile phones, virtual number service and site radio hire.


Lister was tasked with the job of supplying connectivity for a dozen key staff, plus field operatives within the UK, over the four months of the Rugby World Cup and supplied a range of products and services. These included mobile phones, mobile data, a hosted communications platform allowing over 4000 All Blacks Fans to communicate with their tour operator, and site radios for match day communication.

This 24/7 operation intelligent call routing solution ensured that all of fans were connected with the appropriate teams to deal with their needs. It logged the calls and tracked their response times, allowing All Blacks Tours to manage guest satisfaction

Mobiles were provided on a bespoke four month contract term, with unlimited minutes and texts.

Two way radios enabled match day communications for the quarter-final, semi-final and final of the RWC. These were also used by security staff and management at large, hosted events throughout the RWC calendar.

The All Blacks Tours team used Lister mobiles throughout the period to stay in touch whilst moving around the country with the rugby.


“We wanted a UK based partner with experience in arranging telecoms for these kind of events. Lister Unified Communications came highly recommended by England Rugby Travel and it became apparent right from the start that their “can do” attitude was just what we were looking for.”

Lucy Gibson, Head of Delivery

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